First of all, welcome to Project 818. If you are receiving this e-mail, you are one of 129 customers who have placed their faith in us and pre-ordered our exciting new 818 sports car package. In the coming days, you will receive a hard copy of your order and an initial ESTIMATED production date. Each month or so, as we approach production (to begin in June 2013), I will be sending you an e-mail update, such as this one. These e-mail updates are ONLY sent to customers with orders for the 818. You may choose to share the details of our updates, but we will not be posting the bulk of these updates publicly.
Update 11/20/2012: Right now, we are still letting the dust settle from a very successful 2012 SEMA Show and initial product introduction. The reception of the 818 was truly beyond all of our expectations. As excited as we are, we are also dedicated to making sure that the 818 receives the most comprehensive testing and well considered launch planning. 10 years ago, I would have released the product as it is now, but the importance of this car to our company cannot be understated.
The 818R (shown in blue above) is currently at an outside race shop where it is getting final work done before heading south to Georgia for three months of track testing. When the car is optimized, we will proceed with testing by Grassroots Motorsports Magazine. While the race car is undergoing track development, the street car has been completely disassembled and is being modified for additional street testing and tooling is being finalized.
We will do our best to communitcate changes and updates, however, it is my goal to protect the development team from delays and so we will attempt to communicate primarily through our website and the forums. Thank you for your order. I am working personally with Jason and the crew in the office to ensure the sequence of production dates are fair. If you have any questions, please forward them via e-mail to email@example.com.
We’ve posted a good number of images on our website under the 818 photo gallery section. Check out the new photos by Dino Petrocelli.
818 Introduction Video
This brief YouTube video gives an overview of Project 818 that was unveiled at the 2012 SEMA Show.
818 SEMA Video
We were interviewed by Power Media on Project 818 while attending the 2012 SEMA. Watch the video above.